Localization?

One of the things I am feeling in general is this feeling of Localization....maybe this is due to living in Portland....I have heard so much about this as the Eat Local mentality, groups of people go to local farmers markets to buy groceries and produce because they believe that eating local actually reduces the CO2 footprint, where transportation cost/impacts are often hidden from consumers when you purchase from a big brand supermarket. With food I can buy into this mentality.

Take a look at this article on infographics to assist the localization.

http://www.fastcompany.com/blog/cliff-kuang/design-innovation/infographic-day-what-foods-season-now?partner=rss

Also this graphic is really quite interesting.... adding the miles for produce.

Now this theory is great until you get beyond this notion of each product is very similar and some would say "generic" and add something into the mix that differentiates the product from a technology standpoint.  Then it seems it's impossible.